Creative director making people excited about new ideas.

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Services
Concept development
Creative direction
Presentation design

Experience

I have led design projects, developed concepts, designed presentations, and created experiences with companies like Cartier, Modem, PCH Innovations, Eight Inc, Google, Nike, Philips, and Tiffany & Co.—in Berlin, Eindhoven, Amsterdam, and New York City.
Concept development

Developing innovation concepts that bridge heritage and aspiration.

Deliverables:
Products
experiences
services
spaces

I am brought into moonshot projects to develop experiences, services, and products that rehearse the future.

In the last decade, I envisioned retail concepts for prestigious maisons, developed mobile experiences with tech giants, and prototyped sophisticated installations with researchers, coders, UI/UX designers, and robotics engineers.

Creative direction

Translating bold business ambitions into clear strategies and designs.

Deliverables:
vision and positioning
identity strategy
BRand Guidelines
WebsiteS and stationary

From the bigger picture to the finer details—my skillset spans from managing projects to identity and spatial design.

Being a generalist and working with top-class creatives allows me to drive projects efficiently and deliver results that one would expect from larger agencies.

Presentation design

Clarifying, providing structure, and creating trust through visual storytelling.

Deliverables:
Strategic presentations
pitch decks
corporate templates
visual REPORTS
Stands/booths

Presentation design has been the core of my practice for more than 10 years.

I have designed strategic presentations for Fortune 500 CEOs, landed six-figure projects with targeted pitching, and helped startups close sizable investment rounds.

Past projects

Tech, luxury, sustainability, and retail.
My interests dance between craftsmanship and cutting-edge innovation, efficiency and emotion.

Philips

Top-management keynote for a global audience

Strategic presentation, Freelancer

Eindhoven

2014

Cartier

High-horology contemplation instrument

Concept development, PCH Innovations

Berlin

2015

Jewelry brand

Global retail lab network

Concept development, PCH Innovations

New York

2017-2018

Cartier

CEO presentation for Global ExCo

Strategic presentation, PCH Innovations

Geneva

2018

Luxury brand

Flagship store innovation features

Creative direction, PCH Innovations

New York

2018-2020

Deutsche Post DHL Group

Rebranding and showroom design

Creative direction and project management, PCH Innovations

Berlin

2019

Sports brand

Flagship store innovation features

Concept development, PCH Innovations

Barcelona

2019

BetaRoom

AR experience, 30 Years Fall Berlin Wall

Visual design and Apple Appstore promotional materials, Freelancer

Berlin

2020

Lakera

Rebranding and visual strategy for an AI safety startup

Creative direction, Freelancer

Zurich

2021

Berlin Green

Investor pitch for startup

Strategic presentation, Urban Impact Agency

Berlin

2022

Flex

Launch page for NFT sneakers and AR tryons

Creative direction, Freelancer

Berlin

2022

Modem

Retail, trend forecasting, and speculative projects

Concept development, Freelancer

Amsterdam

2023

Cartier

Concept development and creative direction for a retail experience

Concept Development and Creative direction, Freelancer

New York

2023

Rates and workmode

Clarity and pragmatism.
I am lifting the veil for typical prices of the most requested deliverables and services, so we can focus on what matters.
Most requested services
All typical prices exclude VAT
Time

Strategic presentations, pitch decks

~ €3K – 10K

A few days to a few weeks

Corporate templates (incl. training)

~ €10K – 15K

A week or two

Brand identity, creative strategy

~ €20K – 75K

Weeks or months

Recommendations

My relationships with clients are as important as the work I do with them.
Here’s what some of my past clients say about working with me:

Olga Alter

as VP Retail, Flagship Renovation, Tiffany & Co.

Adrien Hobt

as Partner and Project Director, PCH Innovations

Carter Berman

as Director Media and Digital Communications, Cartier

Courtnie Gastinel

as Director Retail Experience & Innovation, Tiffany & Co.

David Haber

as CEO and Founder, Lakera

Dr. Michael Mischke

as Policy Advisor for Digitalization and Mobility, Digital Strategy of Berlin

Get in touch.

Write me or book a call.

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